When Joe and Jack came to WebFuZsion, they weren’t after a standard online shop. Biggs Bakes sells thick, chunky, New York-inspired cookies in limited drops, and the website had to feel as bold as the brand while coping with everyone arriving at once when a drop opens.
This case study walks through how we designed and built biggsbakes.com, a fast, mobile-first cookie shop with live stock, a build-your-own box and a mailing list.
About the client
Biggs Bakes is a cookie brand founded by Joe and Jack. Their motto says it all: “Thick. Chunky. Unapologetic.” They bake six signature flavours (Chocolate Chip, Red Velvet, Cookies & Cream, Biscoff & White Chocolate, S’mores and Brookie) and sell them in boxes of three, delivered across the UK.
The challenge
Drop-style selling is exciting and unforgiving. Customers are queuing at the door the moment it opens, so the site needed to:
- Look premium and feel like the brand, not like a template
- Show which flavours are in stock, and which have sold out, without overselling
- Let people build their own box of three quickly, especially on a phone
- Collect sign-ups before launch and email them properly afterwards, with consent and an easy unsubscribe
- Be easy for the owners to keep up to date themselves
Our approach
We built the shop front on a modern, fast framework and connected it to Shopify behind the scenes for products, stock, baskets and secure checkout. That gave the owners Shopify’s reliable ordering while we controlled every pixel of the customer experience.
Before launch we put up a branded sign-up page, so interest was building before the shop opened.
What we built
Build-your-own box
Customers choose three flavours from a visual grid and see their box fill up. It works smoothly on a phone, where most people shop.
Live stock and sold-out states
Stock comes straight from Shopify, so a sold-out flavour looks sold out and can’t be added. When stock goes back in, the site picks it up automatically.
Sign-ups that respect consent
Visitors confirm their email through a confirmation message, every email carries an unsubscribe link, and anyone who unsubscribes stays unsubscribed.
Easy for the owners to keep fresh
Joe and Jack can keep their announcements and content up to date themselves, without waiting on a developer.
Clear information pages
Our Story, FAQ, allergens, delivery and terms are all easy to find, so customers can check before they buy.
Technical and SEO highlights
- Fast and mobile-first - images optimised and pages built to load quickly, even on slower connections
- Built for demand - the site held steady through launch day with no server errors
- Search-ready - page titles, descriptions, a sitemap, and structured data that tells Google what’s in stock
- Privacy-minded - no tracking cookies for visit counting, and customer data held securely
The outcome
Biggs Bakes launched with a website as bold as the cookies. More than 1,000 people visited on launch day, and the site stayed fast and error-free throughout.
“The level of care, attention to detail and time Steve has dedicated to our online store has been nothing short of exceptional.”
- Biggs Bakes
Need an online shop or a product-drop website?
WebFuZsion builds custom websites for food brands, makers and small businesses, including shops that need to cope with a rush. See how our full website builds work, or get in touch.
Frequently Asked Questions
What type of website did Biggs Bakes need?
A custom online cookie shop with a build-your-own box, live stock and email sign-ups, built to handle launch-day drops.
Who built the Biggs Bakes website?
WebFuZsion, a web design studio specialising in custom websites for small businesses.
