AJD Coldstore Construction LTD is a UK specialist in coldstore construction and refrigeration systems, serving food and beverage businesses that depend on reliable temperature-controlled environments. When they needed a website that could match the professionalism of their on-site work, they came to WebFuZsion.
This case study covers the design and build of ajdcoldstores.co.uk - a B2B industrial website built to generate enquiries from factory managers, food producers, and logistics operators across the UK.
About the client
AJD Coldstore Construction LTD delivers coldstore construction, refrigeration installation, and temperature-controlled building solutions for the food and beverage industry. Their work spans:
- New coldstore and freezer room construction
- Refrigeration system installation and commissioning
- Industrial insulation and panel systems
- Upgrades, refurbishments, and expansions of existing facilities
Clients include food manufacturers, distributors, and businesses where temperature integrity is non-negotiable. AJD operates UK-wide from their base in the Grantham area.
The challenge
B2B industrial websites face a different challenge from consumer-facing sites. Buyers are technical, time-poor, and evaluating suppliers on credibility as much as price. AJD needed a site that would:
- Communicate complex services in plain, confident language
- Showcase past projects to prove capability
- Make it easy to request a quote or site visit
- Work on mobile for managers checking suppliers on site
- Present AJD as established specialists - not a general builder
A template website would not have conveyed the technical depth or industry focus their clients expect.
Our approach
We structured the site around how B2B buyers actually research: services first, proof second, contact third. Clean typography, professional photography, and industry-appropriate colour choices create immediate credibility. Every page answers "can these people handle our project?" before asking for an enquiry.
What we built
Service showcase pages
Dedicated pages explain AJD's core services - coldstore construction, refrigeration, insulation, and related works. Each section covers what the service includes, typical applications, and why it matters for food and beverage operations. Technical buyers get the detail they need; decision-makers get the overview.
Product information pages
Where relevant, product and system information helps buyers understand specifications and options before contacting the team. This pre-qualifies enquiries and reduces time spent explaining basics on initial calls.
Project portfolio display
A portfolio section showcases completed work - the most powerful trust signal for construction and industrial clients. Real projects, real environments, real outcomes. Prospective clients can see AJD has handled work similar to theirs.
Quote request system
A structured quote request form captures project details upfront - location, scope, timelines - so the AJD team can respond with relevant information rather than generic replies. Reducing friction at enquiry stage directly impacts lead quality.
Contact & location pages
Clear contact details, service area information, and multiple enquiry pathways (form, phone, email) ensure buyers can reach AJD however they prefer. Location content reinforces UK-wide coverage from a Grantham base.
Industry expertise highlighting
Content throughout the site positions AJD as coldstore specialists - not general contractors who also do refrigeration. This niche focus is a competitive advantage and the website reflects it consistently.
Technical highlights
- Mobile-responsive design - site managers and engineers often browse on phones from factory floors
- Fast, reliable hosting - professional uptime for a business that depends on reliability
- SEO-ready structure - service pages optimised for coldstore construction and refrigeration searches
- Clean, professional layout - interactive modern design without unnecessary animation or clutter
- Contact form integration - enquiries routed directly to the AJD team
The outcome
AJD Coldstore Construction now has an online presence that reflects the quality of their work on site. The website supports new business development, gives existing clients a professional reference point, and provides a platform for showcasing projects as the company grows.
Need a B2B or industrial website?
WebFuZsion builds professional websites for trades, manufacturers, and industrial service providers across the UK. From single-service landing pages to multi-section sites with portfolios and quote forms, we tailor every project to how your buyers actually search and decide.
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Frequently Asked Questions
What does AJD Coldstore Construction specialise in?
Coldstore construction, refrigeration systems, and temperature-controlled building solutions for the UK food and beverage industry.
What website features were built for AJD?
Service showcase pages, product information, project portfolio, quote request system, contact integration, and mobile-responsive B2B design.
